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SPICEMONEY

Motor Insurance - Retail platform for adhikari's

Insurance platform for rural retailers who wish to sell insurance policies

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Overview

Motor insurance is a specialized insurance policy designed for 2-wheeler vehicle owners to protect them from financial losses arising from vehicle damage or theft. Our B2B platform, serving tier 3 and tier 4 adhikaris (retailers), aims to offer a seamless and user-friendly experience for purchasing retail motor insurance products.

PROBLEM STATEMENT

To offer Insurance product through app & webpage platform for all the adhikari's who are desirous of purchasing the retail insurance products.

Our design team was tasked with creating a seamless and user-friendly experience for purchasing motor insurance through the Spice Money platform.

My Role

I led the designs and
  • Created prototypes and wireframes for the web & app platform
  • Conducted validation call to collect feedback from SpiceMoney users and also from external customers who are non-users of our platform
  • Utilized design interview calls as a means to gather feedback from both user groups.

My Approach

In our design process, we followed the design thinking approach. By following this methodology, we ensure a holistic and user-centric approach throughout our design journey.

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Requirement Understanding 

To kickstart the project, we had detailed discussions with our product stakeholders to understand the module's goals. Additionally, we collected feedback from tier 3 and tier 4 retailers, who are users of the platform and already doing business in other insurance platforms, to learn about their preferences and challenges when purchasing motor insurance. This valuable input formed the foundation for our design process, ensuring that the final solution met the specific needs of our users.

Market Research

Understanding the concept of insurance and how it works, from actually buying one to using it, was an important step that helped gain insights into its functionality. I researched and analyzed 3-4 platforms that potentially have access to large audiences and derived patterns of purchasing behavior.

 

Some of the platforms explored were :

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User flow

Once I completed my analysis of the user's needs, I created a flow chart by sketching out the sequence of steps or interactions that users will follow within the system or application.

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Wireframes

After completing the flow chart, I created wireframes to translate UX flows into shareable screens, focusing on structure and navigation. Once elements were defined, I built a prototype for an interactive user experience.

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User Validation

During the validation phase, we test low-fidelity designs with customers in the insurance business. We gain key insights from our Adhikari's and integrate their feedback iteratively until we achieve the desired format and flow.

USER INSIGHTS

Visual designs

Once the wireframes were validated, I moved on to the visual design. I created visual designs that were visually appealing, consistent with our brand guidelines, and optimized for mobile and web platforms.

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