FISHGRAM (CAPTAIN FRESH)
Maps - Ocean Navigation Tool
Feature for Captains & Boat Owners with offline capability to plan better fishing trips
4 Months
Duration
Lead Designer
Role
Miro, Visily, Figma, Mapbox Studio
Tools
Overview
India's coastal Fishermen and Boat-Owners face significant navigation challenges during their fishing trips due to limited access to user-friendly and reliable digital tools. These trips typically last 15-25 days, often without internet connectivity. While some Fishermen still rely on traditional methods, these can be imprecise and unsafe, increasing risks and reducing productivity. There's a need for navigation solution specifically tailored to their unique needs and seamlessly integrated into their daily practices.
Defining Product Vision
My goal was to design a MVP for a mobile app featuring a Maps function. This app empowers Fishermen and Boat Owners to plan better fishing trips through real-time data and guidance, enabling more effective sea navigation.
Key Features:
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Online & Offline Maps
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Navigation Mode for efficient pathfinding
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Basic Layers: Depth, Grid, Economic Zone Boundaries and Potential Fishing Zone for informed decision-making
Kickstarting the Design process
Market Research
I started the design process with market research on popular map apps like Google Maps, Apple Maps, and some fishing apps such as Fishbrain, AquaMap, Navionics Boating and Marine Traffic. This helped identify common interactions and features, creating a familiar foundation for our users.
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The research also revealed a crucial need - offline ocean maps, as most platforms currently do not provide them. This became the main focus, prioritizing user needs for increased visibility during fishing trips.
User Needs Assessment
Conducted user interviews with experienced Captains and Boat-Owners to dive deeper into their habits and expectations. Here are some common pain points they shared :
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Need for Offline Maps: Most navigation apps lack offline functionality, leaving them with limited visibility at sea
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Training Challenges: Training crew members on unfamiliar workflows can be difficult
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Unintentional Border Crossings: Captains inadvertently crossed Indian Ocean borders due to a lack of awareness, leading to potential legal issues. This is a frequent occurrence, requiring a solution.
Ideation & Wireframes
To deliver a user-centric MVP, I collaborated with Product Managers to define core features. User flows, triggers, and use cases were mapped, visualizing key user interactions.
Drafted Wireframes to discuss with the Product Manager and Engineering team, ensuring technical feasibility and design alignment. Through iterative refinement based on feedback, I ensured a seamless user experience in the final MVP.