FISHGRAM (CAPTAIN FRESH)
Redesigning the experience of Catch details
User Engagement, Data Entry Process, Product Thinking, Data Extraction, Visual Design
The "Catch Details" feature in Fishgram serves as a tool specifically designed for fishermen and boat owners. It allows them to organize important information about their sea-caught raw materials in an orderly manner. Through this feature, fishermen can thoroughly document their catches, meet sustainability requirements, enhance traceability, and comply with seafood export regulations.
However, this feature has seen limited use, with very low user engagement and activity. The team conducted research with the procurement team to understand the reasons behind this lack of usage.
TALKING WITH USERS REVEALED THAT
The existing catch detail flow is too long and complex for them
It demands a lot of specific information, such as the time of the catch, weather conditions, and even the moon phase. This poses a challenge, particularly for fishermen who aren't comfortable with technology.
The goal is to significantly simplify the data entry process, reducing friction and ensuring a smoother experience for users.
MY ROLE
During a 2-week design sprint, my role involved crafting a user-friendly interface and revamping the catch detail feature.
I initiated product thinking discussions on the flow with the PM, aiming to minimize the required user information and eliminate certain steps from the flow. The initial flow comprised 7 steps and 10 questions, which was quite extensive.
OLD FLOW SCREENSHOTS
Additionally, the product aimed to introduce an offline feature, given the limited connectivity at sea for fishermen. Their usual trips last around 20-25 days, with only a 48-hour window of internet connectivity after leaving and before returning to the harbor. Having an offline option was crucial in this context.
Brainstorming & ideation
Before revising steps from the current flow, I collaborated with the tech lead to discuss points ensuring no technical limitations or issues when implementing these changes:
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Offline Capability: Fishermen could log catches without connectivity, syncing the data when back online for accuracy in analysis.
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Automated Time and Location Capture: Leveraging image metadata to automatically capture time and location upon image upload, reducing manual data entry and validating catch log authenticity.
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Enhanced Data Extraction: Utilizing time and location data for additional weather information extraction, minimizing manual data requests from users.
User flow & wireframes
Post-discussions, I sketched the user flow, ensuring seamless transitions between screens. I aimed to maintain similarity between online and offline processes, except for one change in the offline mode. I included the most commonly caught fishes on the homepage to skip an extra step, facilitating catch logging during fishing trips.
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This updated the user flow to 3 steps for offline use, along with an additional summary page for data review before submission. This reduction not only simplifies the process but also significantly reduces time spent logging catches for fishermen, ensuring a more efficient experience.
After this I quickly drew wireframes & finalized the flow.
Visual designs
Following the flow completion, I immediately initiated visual designs.
Outcome
The redesign isn't just about simplifying catch logging but also about enhancing the platform's user-friendliness, especially for fishermen in remote or poorly connected areas.
Positive feedback from users about the updated flow has been received. While adoption is gradually increasing, the response has been encouraging. Over the past 5 months, 230 catches were logged, a considerable improvement compared to before.
Future Plans
Looking forward, the aim is to further enhance this feature. It will provide users a better understanding of their catch trends, analyze fishing performance over time, and potentially reveal patterns or insights for optimizing future fishing strategies.